© Reuters. Individuals go away a retailer of Belarusian retail chain Swed Home on its opening day in Moscow, Russia April 15, 2023. REUTERS/Alexander Reshetnikov
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MOSCOW (Reuters) – Belarusian furnishings firm Swed Home, which sells gadgets meant to appear to be these made by Swedish big IKEA, opened its first retailer in Moscow on Saturday to a blended preliminary response from shoppers.
IKEA halted all retail and manufacturing operations in Russia quickly after Moscow began its “particular army operation” in opposition to Ukraine, together with scores of different Western firms.
“We aren’t IKEA – we purpose to be like IKEA, we now have our personal manufacturers, our personal items. Sure, we now have IKEA gadgets as effectively,” mentioned Swed Home normal director Mamedali Kasymov.
“We promote them — 15% to twenty% of our vary are unique IKEA merchandise. No one prohibited us from doing this … our personal Swed Home items are in massive demand as effectively,” he mentioned, referring to the packed retailer.
Clients inside the shop, who declined to present their surnames, provided differing views.
“Now we have been lacking IKEA quite a bit these days. This new retailer is, for example, a nice starting,” mentioned Natalia.
Others mentioned the premises had been too small.
“Items should not be simply mendacity on prime of one another. IKEA had a sure strategy to product placement … you may lie on beds, take a look at the furnishings,” mentioned Iohann. “If these guys need to enhance, the highway forward continues to be very lengthy.”
Swed Home initially goals to open 5 shops in Moscow malls earlier than shifting into different Russian areas subsequent 12 months, Kasymov mentioned. IKEA briefly resumed on-line gross sales final summer time and a part of the corporate nonetheless operates 14 MEGA-branded procuring malls in Russia.
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