© Reuters. FILE PHOTO: Adidas CEO Bjoern Gulden attends the corporate’s annual information convention in Herzogenaurach, Germany, March 8, 2023. REUTERS/Heiko Becker
By Blake Brittain
(Reuters) – Sneaker big Adidas AG (ETR:) has requested the U.S. Trademark Workplace to reject an utility for a Black Lives Matter trademark that includes three parallel stripes, arguing it might mislead the general public.
Adidas (OTC:) informed the workplace in a Monday submitting that Black Lives Matter World Community Basis Inc’s yellow-stripe design would create confusion with its personal well-known three-stripe mark. It sought to dam the group’s utility to make use of the design on items that the German sportswear maker additionally sells, comparable to shirts, hats and luggage.
Adidas declined to touch upon the submitting. Representatives for the Black Lives Matter group didn’t instantly reply to a request for remark Tuesday.
Adidas mentioned within the submitting that it has been utilizing its brand since as early as 1952, and that it has acquired “worldwide fame and large public recognition.”
Adidas has filed over 90 lawsuits and signed greater than 200 settlement agreements associated to the three-stripe trademark since 2008, based on courtroom paperwork from a lawsuit the corporate introduced in opposition to designer Thom Browne’s vogue home.
A jury in that case determined in January that Thom Browne’s stripe patterns didn’t violate Adidas’ trademark rights.
The Black Lives Matter World Community Basis is probably the most outstanding entity within the decentralized Black Lives Matter motion, which arose a decade in the past to protest police violence in opposition to Black folks. The group utilized for a federal trademark in November 2020 protecting a yellow three-stripe design to make use of on a wide range of merchandise together with clothes, publications, luggage, bracelets and mugs.
Adidas mentioned in its Monday submitting that the group’s design was confusingly much like its brand, and that buyers would possible suppose their items had been related or got here from the identical supply.
The Trademark Workplace gave the Black Lives Matter group till Might 6 to reply.
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